Success Story Of Cadbury Dairy Milk
Cadbury is an british multi national confectionery company owned by Mondelez international since 2010. It is the second large confectionery brand in the world after mars.
- Established 1824
- Founder - John Cadbury Headquarter - Birmingham,UK
- Operating country - 60+ Employees - 90,000+
- 1824 - John Cadbury began selling coffee, tea & Drinking chocolate.
- 1897 - First solid Cadbury chocolate bar is sold
- 1905 - Dairy milk brand appears for the first time
- 1948 - Cadbury began it's Operation in India for the first time by importing chocolates.
- 1969 - Cadbury buys drinks maker Schweppes to become Cadbury Schweppes.
- 1993 - Cadbury opened the World's largest and the most advanced chilling warehouse in Birmingham.
- 2009 - Acquisition by kraft food (US$18.5 Billion) take over bid for Cadbury.
- 2012 - The Confectionery kraft food becomes Mondelez International of which Cadbury is a subsidiary.
- 2015 - Cadbury India profit slows to six years low, but growth by 2.2% under the new parent Mondelez International.
Success Facts
- There are 350 million bars of Dairy Milk chocolate sold every year. That's nearly a million a day.
- Cadbury's made some of the first milk chocolate in the world in the year 1857
- Cadbury is a fair trade product. They were certified back in 2008 and have increased the amount of fair trade cocoa sourced in West Africa.
- Cadbury were the official cocoa and chocolate makers for Queen Victoria. John Cadbury and his brother were given the first Royal Warrant by Her Majesty in 1854.
- Cadbury's created the first heart-shaped chocolate box. Richard Cadbury, the son of the Founder, John Cadbury, came up with the idea for St. Valentine's Day, in 1861.
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