Success Story of PARLE-G in India FOODIKKO

Success Story of PARLE-G in India FOODIKKO

Parle products private limited is an indian food products company. Its own famous biscuit brand Parle-G. As of 2012 it has 35% dominant share of the indian biscuit market. As of 2011 it was the largest selling biscuit in the world. 
  • A name that instantly brings back childhood memories. 
  • Deeply influenced by the Swadeshi movement, The year was in 1929. 
  • Mohanlal Dayal of the Chauhans, a Mumbai-based family of silk traders, had brought a old factory to manufacture confectionery. 
  •  Located between the sleepy villages of Irla and Parla, the small factory set up by the Chauhans employed just 12 men with the family. 
  • it is believed that the founders were so busy managing the factory that they forgot to name and then came to be known after its place of birth, Parle. 

  •  Even as the bugle for World War II was sounded in 1939, the company baked its first biscuit.  
  •  However, in 1947, a severe shortage of wheat immediately after Independence meant that the production of Parle Gluco biscuits had to stop for a while. 
  • It was to counter this trend that Parle Products launched Parle Gluco as an affordable source of nourishment for the common masses. Made in India. 
  • In an ad saluting Indians who had sacrificed their lives for the freedom of their motherland, Parle urged its consumers to make do with barley biscuits till wheat supplies were restored to normal.
  • In 1982, Parle Gluco was repackaged as Parle G, with the 'G' standing for glucose, of course. 
  • In 1998, Parle-G found a quirky brand endorser in Shaktiman, the desi superhero from a telly screen who was immensely popular with Indian kids. 
  •  Parle products have not looked back since. From "G Maane Genius" and "Hindustan ki Taakat" to "Roko Mat, Toko Mat", Parle- G's fun yet relatable ads helped it move its image from mono-dimensional to multi-dimensional – from an energy biscuit to a source of strength and creativity. 
  • Its most recent campaign, "Woh Pehli Waali Baat", has people in different scenarios talking of changes that have taken place over the years.

  • Today, the company boasts of astounding sales figures of over a billion packets a month. That is around a hundred million packets of Parle G every month, or 14,600 crore biscuits in the entire year, which adds up to 121 biscuits each for 1.21 billion Indians. 
  • In fact, the biscuit is so popular that some restaurants have started using it to make high-end desserts. For example, Farzi Cafe has invented a Parle G cheesecake and Mumbai's 145 has a Parle G Eatshake! 
  • Nonetheless, despite its swift growth and heavy demand, the brand has remained true to its philosophy, though it has seen the ups and downs during it's journey. It's still our favorite.

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